Psychology 2070A/B Lecture 5: Attitude Change – Lecture 5.docx

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: James Olson

Document Summary

Consonant two cognitions that are consistent with each other. A university degree increases job opportunity, i am studying for my university degree: consonant cognitions feel good & we like when our cognitions are consonant. Dissonant two cognitions that are inconsistent with one another; they are logically discrepant. Regular exercise improves health, but i do not exercise regularly: dissonant cognitions feel bad, dissonance created unpleasant feelings, tension, embarrassment, thus, we try to reduce dissonance, how can we reduce dissonance, change one of the dissonant cognitions. My important psych essay is due in 2 weeks. I have not started my essay: change to i am working on my essay (change behaviour) I ate 3 pieces of cake: change to cake is okay for my health (change belief) Sometimes it is difficult to change either of the dissonant cognitions: smoking is unhealthy. I worked hard on a political campaign, but my candidate did not get elected.