Psychology 2036A/B Chapter Notes - Chapter 4: Health Belief Model, Transtheoretical Model, Social Cognitive Theory

• School: Western University
• Department: Psychology
• Course: Psychology 2036A/B
• Professor: Bruce Morrison

Document Summary

Eventually started smoking again and feared going through withdrawal again. Sarah tries to make him stop while his friends encourage smoking. This story identifies several social factors that influence eddie"s smoking behaviours. Examine a technique called social marketing which, although not a model, has been found to influence actions including health behaviors. The theories and models included were developed and tested primarily in western, developed countries. Section 1 - theories and models of health behaviour change. Fish(cid:271)ei(cid:374)"s e(cid:454)pe(cid:272)ta(cid:374)(cid:272)(cid:455) (cid:448)alue theo(cid:396)(cid:455) (cid:894)evt(cid:895) was developed to explain human behavior. States that two forces motivate behavior: the anticipated or expected outcome of the behaviour and the value assigned to the outcome. Every behaviour has a consequence anticipate these consequences and assign a positive or negative vale to the outcomes. The anticipated consequence of a behaviour and the (cid:448)alue assig(cid:374)ed to it a(cid:396)e (cid:271)ased o(cid:374) a(cid:374) i(cid:374)di(cid:448)idual"s past experiences with the behaviour and its results. Evt is designed to explain only one behavior.