Psychology 2036A/B Lecture Notes - Lecture 4: Health Belief Model, Social Cognitive Theory, Transtheoretical Model
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Chapter outline: section i, section ii, section iii, section iv, theories , social marketing: , ecological approach to (ealth , challenge to . Section 1: theories and models of health behaviour change: note: the theories presented in this model were developed and studied in western developed countries, so they may not be completely universal. Inferred learning about specific behaviors (i. e. experts telling us that smoking can cause lung cancer) to determine the outcome of a behavior: derived from a person"s own knowledge (cid:523)using logic or rules. 3: outcome expectancies refers to our expectation of positive or negative results owing to our performance, bandura contends that efficacy expectations vary on 3 dimensions, 1. Generality (level of mastery in needs to complete the skills: 3. Strength (of the expectation: theory of planned behavior (tpb) reasoned action (tra) intentions, intentions are influenced by 2 factors, 1.