Management and Organizational Studies 3321F/G Chapter Notes - Chapter 13: Visible Minority, Baby Boomers, European Canadian
15 Apr 2018
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Subculture: is a group whose members share beliefs and common experiences that set them apart from others. Microculture: based on a lifestyle or aesthetic preference. Children: consumers in training: material parenting: reward kids with gifts and take things away as punishment, makes kids more materialistic, parental yielding: parent gives in a buy the kid what they want. Idealism vs pragmatism: view adults as hypocrites and see themselves as being sincere: narcissism vs intimacy: obsesses over looks but want to connect with people on a meaningful level. Gen z: accustom to blurred gender roles, digital natives, more independent and gravitate toward fee people. Collectors actively listen to others experiences, digital gatekeepers set trends: traditional views, first generation to grow up with consumers, communicates online and with cell phones. Gen x: sandwiched between the baby boomers and gen y, they are the overlooked generation, now parents which goes against their need to be young.
