Management and Organizational Studies 3321F/G Chapter Notes - Chapter 4: Learning, Observational Learning, Von Restorff Effect

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3321F/G
• Professor: John White

Document Summary

The learning process: learning refers to a relatively permanent change in behaviour that is caused by experience, we can learn vicariously by observing events that affect others. In which consumers learn associations between stimuli in a rather simple fashion without more complex processes such as memory or cognition taking place. 3: shaping: when consumers are rewarded for successive steps taken toward the desired response. Rewarding a customer with a free drink every 10 purchases. Interval schedules: reinforce the learner after a certain amount of time passes since the appropriate response, ex. Being rewarded one a year for being a customer at your bank: fixed ratio reinforcement, occurs only after a fixed number of responses, ex. Customers buying from a store because they know every 14 purchases you get one for free. 4: variable-ratio reinforcement, behaviour is reinforced after a certain number of responses, (cid:271)ut you do(cid:374)"t k(cid:374)o(cid:449) how many purchases you need in order to be rewarded (it changes, ex.