Management and Organizational Studies 3321F/G Chapter 3: Chapter 3

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 3321F/G
• Professor: Tara Lee

Document Summary

Learning process wchapter 3 learning and memory. Easy access to online info may influence way our memories function: remember fewer facts and less info because they know they can rely on the internet. Marketers realize that developing long-standing, learned connections between products and memorable experiences is a potent way to build and keep brand loyalty. Lea(cid:396)(cid:374)i(cid:374)g (cid:396)efe(cid:396)s to a (cid:396)elati(cid:448)el(cid:455) pe(cid:396)(cid:373)a(cid:374)e(cid:374)t (cid:272)ha(cid:374)ge i(cid:374) (cid:271)eha(cid:448)iou(cid:396) that"s (cid:272)aused (cid:271)(cid:455) e(cid:454)pe(cid:396)ie(cid:374)(cid:272)e. This e(cid:454)pe(cid:396)ie(cid:374)(cid:272)e does(cid:374)"t ha(cid:448)e to affe(cid:272)t the lea(cid:396)(cid:374)e(cid:396) di(cid:396)e(cid:272)tl(cid:455); (cid:272)a(cid:374) lea(cid:396)(cid:374) (cid:271)(cid:455) o(cid:271)se(cid:396)(cid:448)i(cid:374)g e(cid:448)e(cid:374)ts that affect others. Incidental learning can occur too; recognizing brand names and jingles casual unintentional acquisition of knowledge. Assume that learning takes place as the result of responses to external events, as opposed to internal thought processes. Represented by two major approaches to behavioural learning: classical and instrumental. Occurs when a stimulus that naturally elicits a response is paired with another stimulus that i(cid:374)itiall(cid:455) does(cid:374)"t eli(cid:272)it a (cid:396)espo(cid:374)se o(cid:374) its o(cid:449)(cid:374)