Management and Organizational Studies 2275A/B Chapter 23-24: Sales and Marketing

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2275A/B
• Professor: Philip King

Document Summary

Fundamental laws affecting the marketing process is common law. Regulated by federal, provincial, and municipal government. Main objectives: protect consumers from physical harm, foster fair competition, protect consumers from unfair selling practices. Marketing law all areas of law that influence and direct the creation, promotion, pricing, and distribution of goods, services, or ideas. Caveat emptor let the buyer beware or let the buyer take care . Consumer responsible for being aware of what they are buying and if they want it to have certain characteristics it must be in the contract. Specialized branch of contract law governed by legislation and common law rules of contract law. Goods will be reasonably fit for intended purpose when the buyer makes it known what the intended purpose will be, and relies on skill and judgment of seller (not when intended purpose is its ordinary purpose) Goods are of reasonable quality for the price paid.