Management and Organizational Studies 2275A/B Chapter Notes - Chapter 23: Canadian Broadcast Standards Council, Signify, Price Fixing

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Marketing is regulated by all three levels of government: federal, provincial, and municipal as well as the common law principles. If a business sells its products internationally, the marketing practices of that business are subject to the laws and regulations of other countries as well. Marketing law: all areas of law that influence and direct the creation, promotion, pricing, and distribution of goods, services, or ideas. Caveat emptor: let the buyer beware or let the buyer take care . The common law requires prospective buyers to take care of themselves, to be aware of what they are purchasing, and to make appropriate investigations before buying. If the purchaser wants the product to exhibit certain characteristics, the common law requires that expectation to be contained in the contract. Otherwise, the purchaser can be left without a remedy if the product should prove to be deficient.

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