COM 362 Chapter Notes - Chapter 10: Ethical Consumer, Relationship Marketing, Interpersonal Attraction

• School: University of Victoria
• Department: Commerce
• Course: COM 362
• Professor: H A R D I S T Y, D A V I D

Document Summary

Consumers" choices are afected by many personal factors (e. g. mood, ime-pressure, situaion or context in which the product is needed) A consumers physical and social environment (number and type of co-customers: diference between density and crowding) can make a big diference in product usage and also how a product is evaluated. Time poverty: consumers feel that they are more pressed for ime than ever before. Polychronic acivity: consumers do more than one thing at a ime. Flow ime: consumer is absorbed in an acivity and doesn"t pay atenion to ads. Occasion ime: consumer experiences a special moment and is atenive to ads which are relevant to the situaion. Deadline ime: consumer is working against the clock (not good to catch atenion) Leisure ime: consumer is more likely to noice ads and try sth. new. Time to kill: consumer waits for sth. to happen and is very atenive to ads. Social dimension: time for me vs. time with/for others.