PSY427H1 Chapter Notes - Chapter 1: Packet Switching
Document Summary
1: mass communication in our wired society the changing media. Tv is the most performed leisure activity, internet catching up. The audience is large, anonymous, and very heterogeneous. Bottom line of mass media is money, subsidized by advertisers. Media affects us, and the effects are determined by the content and who we are. Sharply rises between 2-4 years of age. Falls as school progresses, but rises again in adulthood. Women, poor, and ethnic minorities watch more than average. Ads made to look more like programming in the age where people can fast forward through ads. Decreasing, less revenue, but can charge for online articles. Those who read more newspapers are those who watch less tv. There is an issue in what is true with digital media. Seeing altered photographs can alter our memory/perception of the event. 5 qualities of the internet worthy of study: Examining how the different media sources interact and are present in our brains.
