PSYB01H3 Chapter Notes - Chapter 7: Factorial Experiment, Embodied Cognition, Main Source
Document Summary
Substantive theme: social and emotional influences on thinking and perceiving. Factorial designs: an experimental design in which all conditions of the independent variable are combined with all conditions of the other independent variable. The main effects of each independent variable a well as the interaction effects btwn and among the independent variables can be statistically tested. Multifactorial- experiments that vary two or more independent variables and provides direct tests of the main effects of each independent variable as well as the interaction effects btwn and among the independent variables. Factorial experiments can vary the independent variables btwn subjects, others can vary them within subjects and still others can combine btwn subjects and within subjects manipulation of the independent variables. In a multifactorial experiment, an altogether new independent variable is devised and incorporated in to the rsrch design. Single factor experiment you just add a level but in a multifactorial experiment you devise a new and distinct independent variable together.
