MGTA35H3 Chapter : Module 5
10 Oct 2011
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Document Summary
Module 7: communicating with positive emphasis: positive emphasis is a persuasive way of presenting, or framing a situation. What"s the point of positive emphasis: part of creating goodwill, successful communication, positive work environment essential to recruit, retain, motivate employees. What should i do if my message is bad news: deliver the news responsibly: be clear and sensitive, straightforward negatives build credibility, help people take problem seriously. How do i create positive emphasis: deemphasize or omit negative words and information, avoid negative words and words with negative connotations. Hidden negatives: words that are not negative in themselves but become negative in context ex: but and however are negative after a positive statement: focus on what the reader can do rather than on limitations. When there are limits, or some options are closed, focus on reminaing alternatives. If reader must meet a requirement to obtain a benefit, put benefit first.
