MGTA35H3 Study Guide - Final Guide: Psychographic, Form Letter, Serif

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10 Feb 2015
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Japanese, arabic, latin american: low context: context less important, info spelled out. Germans, north american: body language shows self-concept, energy and openness eye contact, gestures, space, touch, spatial arrangement. Time: monochromic (one important activity at a time) vs. polychronic culture, sensitive and flexible, bias free language, non-sexist, job titles neutral language, open body positions vs. closed defensive. Module 13: people are persuaded by their perception of trustworthiness of the messenger and the emotional and logical resonances of the message, in direct requests start with the request. Module 17: persuasive vs. goodwill presentations, choose main point, kind of presentation and ways to involve audience plan, organize: chronological, problem solution, exclude alternatives, pro con, 123, opening; dramatic statement, story, question, quotation. Module 19: cite sources to demonstrate honesty, enhance credibility and protect from plagiarism, apa (references) or mla (works cited) style, citation: attribute idea or fact to its source in the body\documentation: provide biographic info.