MDSA01H3 Chapter 4: chapter 4 notes mdsa
Document Summary
Media content: studying and making of meaning (chapter 4) Icon: looks like the object it describes (i. e maps and photographs) Index: related to the object it represents (i. e smoke is an index of fire) Symbol: a sign that bears no direct resemblance to what it signifies (i. e using apple to signify knowledge) Structuralism, semiotics and post-structuralism: the aim of structuralism is to discover underlying patterns or structures that shape both texts and genres, structuralists believe that people are spoken by the language they use rather than the other way around. Vladimir propp: showed how traditional tales had a similar narrative structure identified elements, themes, characters, motifs, etc -structural analysis of narrative. Post-structralists: meaning is made by the reader/decoder, meanings are not fixed but rather fluid. Critical political economy: dallas smythe argues that media serve the interests of owners, not the public at large. Herman and chomsky"s 5 filters screening the news media: ownership of the media by private corporations.
