MDSA01H3 Chapter Notes - Chapter 4: List Of Dragonlance Characters, Close Reading, Native Advertising
Document Summary
Chapter 4: media: media content: studying the making meaning. Representation and signification: representation: encoding ideas into words, visuals, audio, or any other medium of communication. Simplifications and interpretations of the objects and events they describe, Receiver must decode or interpret the communication to understand the idea. A process of signification: signification: using signs to make meaning. Semiotics: the study of signs and sign systems and the ways in which they create meaning. Signifier: the physical form of the sign (e. g. , symbols such as words). Icon: a sign that looks like the object it represents (e. g. , map of a city). Index: a sign that is related to the object it represents (e. g. , smoke to fire, a photo). Symbol: a sign that has no direct resemblance to the object it represents. Making meaning: making meaning making the connection between signifier and signified is an active process.
