SOC221H5 Chapter Notes - Chapter 9: Grounded Theory, Participant Observation, Content Analysis

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21 Oct 2020
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With qualitative research one moves beyond "the world of brute facts toward the realm of human meanings" It usually involves an inductive view of the relationship between theory and research. It is normally interpretivist in that it seeks to understand the social world through other people"s interpretations of it. Qualitative writers are often constructionist in that they understand social life to be an outcome of the interactions and negotiations between individuals, rather than a fixed structure to which individuals must conform and adapt. Its approach is naturalistic in that qualitative researchers try to minimize the disturbance they cause to the social worlds they study. The following are different varieties of qualitative research: In both cases, the researcher is immersed in a social setting for some time, observing and listening to people in order to gain an appreciation of their culture and experiences. Broad term used to refer to in-depth, semi- structured or unstructured interviewing.

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