SOC221H5 Lecture Notes - Lecture 5: Design Issues, Theoretical Definition, Operationalization
Document Summary
Experimental research: research in which one intervenes or does some- thing to one group of people but not to another and then compares the results of the two groups. Survey research: quantitative social research in which one systematically asks many people the same questions and then records and analyzes their answers. Content analysis: research in which one examines patterns of symbolic meaning within written text, audio, visual, or other communication medium. Existing statistics research: research in which one examines numerical information from government documents or official reports to address new research questions: qualitative data-collection techniques. Qualitative interview: a one- on-one interview between a researcher and an interviewee that is usually characterized by being semi- structured and open ended. Focus group: a type of group inter-view in which an interviewer poses questions to the group, and answers are given in an open discussion among the group members.
