PSY100Y5 Chapter Notes - Chapter 7: Semantic Network, Encoding Specificity Principle, Sensory Memory
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PSY100Y5 Full Course Notes
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There are two kinds of memory: memory for general information (semantic, memory for personal events (episodic, both coined by endel tulving. Storage involves maintaining encoded information in memory over time. Retrieval involves recovering information from memory stores. The role of attention: attention involves focusing awareness on a narrowed range of stimuli or events. Often likened to a filter that screens out most potential stimuli while allowing a select few to pass through into conscious awareness: cocktail party phenomenon . A young woman named tamara at a crowded party where many conversations are taking place. Tamara pays attention to her conversation with a friend and filtering out the other conversations. If someone in another conversation mentions her name, she will notice it right away (35% of people report this: the negative effects of divided memory are not limited to memory. Can impact the performance of a variety of tasks.
