MGM101H5 Chapter Notes - Chapter 7: Walmart Canada, Strategic Planning, Ge Capital
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MGM101H5 Full Course Notes
Verified Note
25 documents
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>business in action: walmart canada: changing the communication strategy. Walmart"s core customers remain the price-value shopper, thus reason why a portion of its communication strategy will focus on reinforcing the low price message. Walmart found that two additional market segments are worth pursuing: brand aspirationals -individuals who want specific brands at lower price- and price-sensitive affluents -generally older consumers looking to save money by being more intelligent shoppers. Walmart"s new strategy is designed to provide the. Lo3 core elements for assessing business strategy solution. You can save money and live better by buying products you need at waltmart. for. For mans, development of business strategy means making decisions and determining direction. Walmart, the shift in the communication message but one part (albeit an important one) of its new in 6 key areas strategy to increase its market share in canada.
