BU352 Chapter Notes - Chapter 13: Holt Renfrew, Old Navy, Basic Channel
Document Summary
Lo1: choosing retail partners retailing: set of business activities that add value to product and services sold to consumers for their personal or family use. Products bought in store, through catalogues, over the internet and services such as fast food restaurant, airlines and hotels. Multichannel retailing: sell in more than one channel. Manufacturer has a strong brand and is desirable o power of the manufacturer and retailer customer. Expectations retailer must know from which manufacturers its customers want to buy. Manufacturers need to know where their target market customers expect to find their products. Characteristics larger firms find that by performing the channel functions themselves, they can gain more control, be more efficient and save money. Lo2: types of retailers food retailers: today, you can buy food at drugstores, discount stores and convenience stores. Discount stores: offers a broad variety of merchandise, limited service and low prices.
