MGM101H5 Chapter Notes - Chapter 12: Business Marketing, Mass Media, Psychographic
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MGM101H5 Full Course Notes
Verified Note
25 documents
Document Summary
Marketing; process of determining customer needs/wants and then developing goods/services that meet or exceed these expectations. Green marketing; marketing efforts to produce, promote, and reclaim environmentally sensitive products. Sales era: general philosophy of business was to produce as much as possible, emphasis on selling, effort to persuade customers to buy existing products. Customer relationship era: crm; process of learning as much as possible about customers and doing everything you can to satisfy them. Product; any physical good, service, or idea that satisfies want/need. Test marketing; process of testing products among potential users. Defining the question and determining the present situation: what problems or opportunities are present, what the alternatives are, what info is needed, how to get the info. Environmental scanning; process of identifying factors that can affect marketing success. Consumer market; all individuals or households that want goods/services for personal consumption.
