GGR252H5 Chapter Notes - Chapter 1-5: Rela, Wideopen, Oligopsony
Document Summary
Technological innovations, such as the introduction of radio frequency. Over the course of the 30 years from 1977 to 2007, wal-mart opened approximately 3,000 new stores (basker and noel, 2009), which, by this estimate, have caused the closure of over 12,000 competing stores. Reading 2 impact of flagships vs a brand store on brand attitude, brand attachment and brand equity: this paper test the degree to which flagships provide an increased brand experience compared to brand stores. As these dimensions converge toward a feel good experience, consumers should infer a positive brand attitude. : a more positive brand experience increases brand equity. This can be achieved, for example, through an environment that favors the interaction with a shopping companion (diamond et al. Reading 3 examining the rold of franchisee normative. , the strongest relationship centers upon the role of perceived support.
