GGR252H5 Lecture Notes - Lecture 9: Shoppers Drug Mart, Oligopsony, The Home Depot
Document Summary
Transition fordist to post-fordist economy (assembly line type of process) all products start to look the same: needed to break production down into parts, translates into all parts of manufacturing. Market share: what percentage of market do they own, size of market share, determines what you can do in terms of pricing. Horizontal & vertical integration: associated with post-fordist economy, horizontal. Upbringing within your sector of the economy e. g. if loblaws decided to purchase metro advantage: removes competitors in market place, increasing market share, increasing bargain power. Distribution & warehousing: outsourced ownership to others employment, part time, non-union. Domination: aggressive strategy, category killer formats, require a lot of money heavily invested incorporation, penetration, investment, incorp. Canadian tire: old retailer in canada, see that it is heavily involved in all market sizes, contrasting with home depot, think about what they do and how they relate to all these markets. Home depot: smaller numbers, much more recent.
