BIO375H5 Chapter 7: Chapter 7
Document Summary
Reimbursement planning activity begin in the early stages of product development: when market assessments are being made, most smaller companies do not explicitly consider reimbursement planning because it is a complex area of analysis. Instead, they implicitly look at it through: market research. Competitive assessments of the market: most start-up device companies focus on approval of the device. There is a value and need for active and explicit reimbursement planning, since healthcare costs are increasing and pricing pressures affect reimbursement. Start-up device companies should focus on only one specific issue among the three coding. The first review of reimbursement issues arises when a patient population is identified as being the most appropriate target for the new product. Based on the population demographics, identify the payer mix and start planning the reimbursement strategies to target a specific payer.
