ADM 3326 Chapter Notes - Chapter 13: King Station, Deadpool (Film), Product Demonstration
17 Mar 2017
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Larger billboards (2-3x bigger), such as bulletins, superboards, spectaculars, street-level posters. Done by comb (canadian out-of-home measurement bureau), and the omac (out-of-home marketing association of canada) and they act on behalf of the industry of any issues. Creativity for emotional responses large print, colours, and other elements attract attention and tend to generate short emotional responses that connect the target audience to the brand. (ex. Feeling hungry or healthy seeing a quaker food ad). This strong emotional involvement can build strong brand leading to strong follow-up behaviour. Creativity for cognitive responses lack of processing time so could lead to inability to fully persuade the consumer with the involved message. Media image too much exposure, may lead to consumer wearout people likely getting tired seeing the same ad everyday. Transit advertising another form of out-of-home advertising, except on transit facilities, including buses, subways, light-rail trains, and airplanes. Interior transit cards placed above the seating, side ads like in oc transpo.
