ADM 3326 Chapter Notes - Chapter 12: Manchester Metrolink City Zone, Media Planning, List Of Newspapers In Canada
17 Mar 2017
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Circulation represents # of individuals who receive a publication through either subscription or store purchase, or through controlled distribution (free). Credibility is important: many are published on a controlled-circulation basis, meaning copies are sent (usually free) to i(cid:374)di(cid:448)iduals (cid:449)ho the pu(cid:271)lishe(cid:396) (cid:271)elie(cid:448)es (cid:272)a(cid:374) i(cid:374)flue(cid:374)(cid:272)e the (cid:272)o(cid:373)pa(cid:374)(cid:455)(cid:859)s pu(cid:396)(cid:272)hases. (e(cid:454). Readership the readers of a newspaper, magazine, or book regarded collectively. (ex. Circulation of 150,000 and 10 readers per copy = 1. 5 million total audience) Pmb collects readership information for print magazines, which allows all three constituents to make more effective advertising decisions pmb study. Rates for magazine ad space can vary according to the number of times an ad runs and the amount of money spent during a specific period. The more often an advertiser contracts to run an ad, the lower the space charges (volume discounts can be offered). Inserts are used in magazines designed for promotion such as recipe booklets, coupons, and even product samples.
