ADM 3322 Chapter Notes - Chapter i: Car Rental, Customer Attrition, Brassington

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12 Jan 2018

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While every effort is taken to avoid errors or omissions in this publication, any mistake or omission that may have crept in is not intentional. It may be taken note of that neither the publisher nor the author will be responsible for any damage or loss of any kind arising to anyone in any manner on account of such errors and omissions. I am glad to present this book, especially designed to serve the needs of the students. The book has been written keeping in mind the general weakness in understanding the fundamental concepts of the topics. The book is self-explanatory and adopts the teach. The language of book is quite easy and understandable based on scientific approach. Any further improvement in the contents of the book by making corrections, omission and inclusion is keen to be achieved based on suggestions from the readers for which the author shall be obliged.

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Define the term E-Commerce.

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Infosys is one of the world's largest IT service providers. Started in India, Infosys has rapidly expanded around the world. It offers consulting services, outsourcing, data storage and other informational management services to all industries. Visit their website at www.infosys.com and find out how they manage their international strategy.

Based on the Infosys website, how do you think international strategic management is reflected?

In this activity answer questions about two TED Talk lecturesonline; one by Patricia Kuhl , co-director of the Institute forBrain and Learning Sciences at the University of Washington and oneby MIT cognitive scientist Deb Roy.

First watch (transcript also available) TED Talk by PatriciaKuhl, "The Linguistic Genius of Babies"

http://www.ted.com/talks/patricia_kuhl_the_linguistic_genius_of_babies

and answer the following questions:

(1) Summarize what Patricia Kuhlâs lab is studying?

(2) What do the Japanese and English and Mandarin and Englishexperiments with babies demonstrate?

(3) What might the practical benefits of Patricia Kuhlâsresearch be? In other words, how might this kind of research helppeople?

Next, watch (transcript also available) TED Talk by Deb Roy,"The Birth of a Word"

http://www.ted.com/talks/deb_roy_the_birth_of_a_word?language=en4

and answer the following questions:

(1) What do you think Deb Roy means by "feedback loops" in hisdiscussion of his sonâs language acquisition?

(2) What do you think Deb Roy means by the term wordscapes?

(3) In his talk, Deb Roy states:

"As our world becomes increasingly instrumented and we have thecapabilities to collect and connect the dots between what peopleare saying and the context they're saying it in, what's emerging isan ability to see new social structures and dynamics that havepreviously not been seen. It's like building a microscope ortelescope and revealing new structures about our own behavioraround communication. And I think the implications here areprofound, whether it's for science, for commerce, for government,or perhaps most of all, for us as individuals."

What do you think might be some of the implications?

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ADM 3322 Chapter Notes - Chapter i: Car Rental, Customer Attrition, Brassington

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