ADM 3322 Chapter : CH1, Services Marketing, 1st Canadian Edition
Document Summary
"all economic activity whose output is not a physical product or construction, is generally consumed at time of production, provides added value in forms that are essentially intangible" All products and physical goods are valued for the service they provide. Razor provides barbering service, computer provides data manipulation. Canada is traditionally production based, reliance is heavy on processing natural resources. Nowadays 75% of canada"s output and employment is services (50% in the 60s) 12th largest service exporter in the world - america is 1st. Many canadian base companies offer services in foreign countries - not accounted for in the trade balance calculation (think call centre) Service as a business imperative in manu and it. As traditional services become more competitive, marketing and management become more important. All markets are recognizing the profitability of offering quality services. Difficult to obtain strategic advantage through physical products alone. Total service solutions and quality customer service are expected alongside prime goods.