ADM 2372 Chapter Notes - Chapter 3: Data Governance, Knowledge Management, Digital Asset Management
25 Sep 2017
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Document Summary
Data are raw facts that describe the characteristics of an event. This can include date, item number, item description, quantity ordered, customer name, or shipping information. Information is data converted into a meaningful and useful context. This can include best-selling item, worst-selling item, the best customer, or the worst customer. Organizational data and information come at different levels, formats, and granularities Granularity refers to the extent of detail within the data and information. Letters, memos, faxes, emails, reports, marketing materials, and training materials. Sales, marketing, industry, financial, competitor, customer, and order spreadsheets. Customer, employee, sales, order, supplier, and manufacturer databases. Reports for all sales personnel, all products, and all parts. The value of transactional data and analytical information. Transactional data encompasses all of the data within a single business process or unit of work. Its primary purpose it to support performing daily operational tasks. Its primary purpose is to support and perform of higher-level analysis tasks.
