COMM 292 Chapter 3: Individual Differences: Values and Attitudes
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COMM 292 Full Course Notes
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Basic beliefs/opinions that a certain mode of conduct or after-life existence is personally or socially preferable to another. Value system - a hierarchy that ranks your values based on intensity. Goals individuals would like to achieve in their lifetime. Study of moral values/principals that guide our behaviour and tell us if something is right or wrong. You should follow these when making a decision. Autonomy - everyone is valuable and has aright to self-determination. The common good - greatest good for greatest amount of people. Describes to what extent society accepts that power in many institutions is unequally distributed. Individualism - degree to how much people want to act as an individual over a group. Collectivism - tight social framework where people in the group expect others in the group to protect and look after them. Masculinity - high rating is how much society favours traditional masculine work roles & values include assertiveness and materialism.
