COMM 292 Chapter Notes - Chapter 3: Baby Boomers, Job Satisfaction, Hippie

• School: UBC
• Department: Commerce
• Course: COMM 292
• Professor: David Crawford

Document Summary

Chapter 3 - values, attitudes, and diversity in the workplace. Intensity specifies how important it is: value system: hierarchy based on ranking of o(cid:374)e"s values in terms of intensity, values tend to be relatively stable & enduring, taught that certain behaviours/outcomes are always desirable or always undesirable. Rokeach value survey (rvs: consists of 2 sets of values, each containing 18 individual value items, set 1: terminal values desirable end-states of existence/goals individuals would like to achieve during their lifetime, comfortable & exciting life. Sense of accomplishment: equality, happiness, set 2: instrumental values preferable ways of behaving/means for achieving the terminal values, ambitious, courageous. Restraint: measu(cid:396)es so(cid:272)iet(cid:455)"s de(cid:448)otio(cid:374) (cid:894)o(cid:396) la(cid:272)k the(cid:396)eof(cid:895) to indulgence, cultu(cid:396)es that e(cid:373)phasize i(cid:374)dulge(cid:374)(cid:272)e e(cid:374)(cid:272)ou(cid:396)age (cid:862)(cid:396)elati(cid:448)el(cid:455) f(cid:396)ee g(cid:396)atifi(cid:272)atio(cid:374) of basic/natural human desires (cid:396)elated to e(cid:374)jo(cid:455)i(cid:374)g life(cid:863, those favouring restraint emphasize need to control gratification of needs. The globe framework for assessing cultures: globe team identified 9 dimensions on which national cultures differ (some resemble.