SOC101 Chapter Notes - Chapter 13: Heinrich Hertz, James Clerk Maxwell, Eadweard Muybridge
11 Feb 2013
School
Department
Course
Professor
Document Summary
Mass communication: the transmission of messages by a person or group through a device to a large audience: e. g. flyers as advertisement. Mass media: devices designed to communicate messages to a mass audience. Paintings and engravings on cave walls communicating ideas and emotions during upper paleolithic era. Sumerians of mesopotamia were the first to invent a form of writing called cuneiform around 3500 bce: cuneiform is a wedge shaped writing developed by the ancient sumerians. Between 4000 and 3000 bce egyptians developed hieroglyphic writing: hieroglyphics are made up of individual characters, some are images, some require translation. Egyptians responsible for introducing papyrus which was an early form of writing paper developed. 2000 years later around 1500 bce the greeks developed a phonetic alphabet uses letters to represent spoken sounds, enabling the expression of complex ideas. Block printing: a process in which wooden blocks are engraved with images and text, inked , and then pressed onto paper.
