SOC101 Chapter Notes - Chapter 12: Worldwide Exchange, Decolonization, General Agreement On Tariffs And Trade

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Mass communication transmission of messages by a person/group through a device to a large audience. Mass media devices designed to communicate messages to a mass audience. Upper paleolithic era (40 000-10 000 years b4 present) Paintings/engravings on cave walls to communicate ideas/emotions; usually animals/ppl. Must appreciate its ability to transcend time and connect w/ a mass audience assume that artists understood ppl would see images far into the future easy to interpret b/c they are direct representations of objects/events. Cuneiform, hieroglyphics, and the alphabet cuneiform wedge-shaped writing. Developed by sumerian of mesopotamia (iraq) around 3500 bce. Etched inscriptions on wet clay tables using a reed stylus. Some believe it was a precursor of egyptian writing. Most agree that writing was more the result of complex series of inventions going back long b4 first evidence of writing (less about single inventions) Developed by egyptians b/w 4000 and 3000 bce. Made up of individual characters hieroglyphs .

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