HIST113 Chapter Notes - Chapter 1: Moose Factory, York Factory, In Essence
28 Dec 2015
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Marketing in the land of hudson bay: indian consumers and hbc 1670- Ann m. carlos (prof. of econ u of colorado) & frank d. lewis (prof. of econ. Hudson bay company traded european goods for furs that were hunted, trapped and brought to bayside post by native americans. Study discusses the relationship between natives and europeans in the fur. Natives were demanding consumers in this regard and when neither side could coerce the other the natives" preferences became paramount. Exchange of good for furs lasted from late 17th century through 20th century. Case study for how a firm with little initial knowledge of its consumer could develop in a long and enduring relationship. France had been trading for fur since early 1600s but this was first venture for english company in new area as of 1670. Conflict between france/britain resolved in treaty of utrecht in 1713. Hbc was committed to learning about its native consumer (trading beaver.
