HIST113 Lecture Notes - Lecture 1: York Factory, Yukon River, Capital Account
16 Oct 2015
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Document Summary
Marketing in the land of hudson bay: indian consumers and the hudson"s bay. Thesis: the role of indians as consumers in the fur trade. Hbc traded furs that were hunted by native americans. Which goods to provide / what quality / what price. Conflict between britain and france prevented hbc from gaining secure control of its post - but with the signing of the treaty it was defined as british and began to trade. The french (operated along st. lawrence) saw hbc as a potential threat. Hbc committed to learning about its consumers and offers goods in demand, Experimented with goods that indians haven"t seen; they were the primary agents. Indians would not buy goods that failed to meet their specifications / interests. Hbc always sent out new goods to see if the indians liked them incorporate native trading traditions and listen to consumers. Beaver pelts: highest quality came from hbc. York factory: largest of hbc"s trading posts.
