PSYC 3170 Chapter Notes -Elaboration Likelihood Model, Doublespeak, Name–Letter Effect

• School: University of Guelph
• Department: Psychology
• Course: PSYC 3170
• Professor: Masood Zangeneh

Document Summary

We associate meanings with words; words have the power to influence us. They not only affect our perceptions, attitudes, beliefs, and emotions but they also create reality. Symbols, meaning and persuasion: the power of babble. A very basic definition is that a symbol is something that represents something else. Your names represents who you are, just as the word pig represents an animal with a with a curly tail and slimy snout. One important characteristic of symbols is that they are arbitrary symbols have no necessary connection to what they represent. Without some measure of agreement on the meanings of words, communication and persuasion would be difficult, if not impossible. Connotative and denotative meaning: that s not how i see it. There are at least two meanings for every word. First, the denotative meaning, is a word s direct, explicit dictionary definition.