PSYCO342 Lecture Notes - Lecture 15: Social Proof, Vince Offer, Naproxen

• School: University of Alberta
• Department: Psychology
• Course: PSYCO342
• Professor: Jamin Blatter

Document Summary

Aphorisms: aphorisms are sayings, maxims, and adages that offer advice look before you leap; love is temporary but herpes is forever, may be time honored or more contemporary. Found in economics, politics, religion, science, and everyday life bumper stickers, memes easily remembered, truisms: aphorisms are persuasive because they are succinct, easily remembered, and appear to contain (cid:862)t(cid:396)uis(cid:373)s. (cid:863) a(cid:374)d (cid:271)e(cid:272)ause the(cid:455) a(cid:396)e pith(cid:455), the(cid:455) (cid:396)e(cid:395)ui(cid:396)e fa(cid:396) less e(cid:454)pla(cid:374)atio(cid:374) The arising tide lifts all boats those benefitting the rich trickles to lower class: undervalued in medicine ou(cid:374)(cid:272)e of p(cid:396)e(cid:448)e(cid:374)tio(cid:374) is a pou(cid:374)d of (cid:272)u(cid:396)es; (cid:449)hat (cid:455)ou do(cid:374)"t know can hurt you. Tendency to dumb things down easily digested (social media, texting, etc) Familiar phrases: certain phrases are familiar, widely accepted in a culture, and persuasive (cid:373)o(cid:374)e(cid:455) does(cid:374)"t g(cid:396)o(cid:449) on trees, rome was built in a day when not motivated to scrutinize a message peripheral/heuristic cues, act as peripheral cues (as per elm)