MCS 2000 Chapter 5: Chapter 5 Business in a changing word notes

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 2000
• Professor: Lianne Foti

Document Summary

Writing process phase 2: research, organize, and compose. Business communicators face daily challenges that require data collection, idea generation, and concept organization. Before making decisions in written messages/presentation, they must gather info and organize it. Research is necessary before beginning to write b/c the info you collect helps shape the message. More and more consumer research is done electronically. Long reports & complex business problems generally require some use of formal research methods. Access electronically: most business people begin any research process by seeing what they can find electronically (internet, databases, cds, public records etc. ) Search manually at libraries for background or supplementary research. Newspapers, magazines, books, journals, encyclopedias, handbook, dictionary etc. Investigate primary resources: go directly to the source. In searching for new locations for a retail store you would travel and check out actual sites. Use questionnaires, survey, focus groups to find out feedback. Most routine tasks (composing email, memo, letters etc. ) require data you can collect informally.