PSYC 201W Chapter Notes - Chapter 12: Longitudinal Study, Survey Data Collection, Jargon
4 Apr 2018
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Introduction: survey research: a nonexperimental research method relying on questionnaires or interview protocols, often conducted in a population of interest, figuring out what people think by asking them, cannot draw a conclusion about cause and effect. Weaknesses: allows the researcher to clear up ambiguities, allows for probing further into responses, provides a higher completion rate, very expensive. Interviewee may be uncomfortable discussing private issues: telephone interview method: survey method where interviews are conducted over the telephone. Weaknesses: some people don"t list their telephone numbers, random digit dialing: Randomly dial digits so everyone has an equal probability of being selected: mail questionnaire method: survey method where questionnaires are sent to potential participants via regular mail. Weaknesses: most questionnaires are never returned, group-administered questionnaire method: survey method where participants fill out a questionnaire in a group setting. Inexpensive: access to a large population, fast, answers can automatically be coded. Inability to ensure privacy and anonymity: volunteer sampling: participants self-select.
