PSYC 201W Lecture 10: Chapter 12 Survey Research
2 Sep 2015
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Survey research: nonexperimental method using interviews or questionnaires to assess attitudes, activities, opinions, or beliefs, surveys often used to. Describe and predict behavior: to insure high external validity, random samples should be used. Collecting data in a single, brief time period. Typically from multiple groups in survey research: longitudinal studies. Collecting data from the same participants at more than one point in time. In survey research, longitudinal studies can be called panel studies: type of longitudinal design in which the same individuals are surveyed multiple times over time. Trend studies: independent samples are taken successively from a population over time and the same questions are asked. I. e. , same survey questions are asked of different samples over time. Survey instrument: data collection instrument used in survey research such as a questionnaire or interview protocol. Interview protocol: data collection instrument used by interviewer. Random-digit dialing: random sampling method frequently used with telephone interviewing: interview.
