BUS 237 Chapter Notes - Chapter 7: Enterprise Application Integration, Business Process, Ibm Db2

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 237
• Professor: Peter Tingling

Document Summary

2 basic ways to dvlp competitive advantage thru systems: enhance prod/service thru is. Eg. zipcar car sharing service, access via electronic card-reading technology, pick up car @ garage & return it: thru business processes. Technology can help retain customers, reduce costs, create entry barriers for competitors. Eg. grand & toy grew list of services if offers thru web (website design & hosting, hrm, purchasing manage, etc) Is supporting these services help company lock in customers & create entry barriers for other office-supply companies. Is can affect comp advantage by making primary/support activities more productive than those of competitors. Business functions = primary & support activities. I. e. accounting, finance, hr, marketing & sales, operations, etc. Functional sys = facilitate work of single department/business function. In each functional area, companies often add features & capabilities to is to support more functional- area activity. Ea functional sys closely allied w/ activities it supports, little cross-over.