MKT 100 Chapter Notes - Chapter 18: Corporate Social Responsibility, Tim Hortons, Consumerism
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MKT 100 Full Course Notes
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Refers to those ethical problems that are specific to the domain of marketing. The set of values within a marketing firm, or in the marketing division of any firm, that guides decision making and behavior. High pressure, misleading, or deceptive sales tactics 45% Refers to the voluntary actions taken by a company to address the ethical, social, and enviromental impacts of its business operations and the concerns of its stakeholders. Firms should implement programs that are socially responbile and employees should act in an ethically responsible manner. Bp donated millions to help economically impacted states promote tourism. Companies earn both tangiable and intangiable benefits for acting in a socially desirable manner because it just makes good business sense to take actions that benefit society. Tim hortons and hp have strong programs that benefit canadian children. A social movement aimed at protecting consumers from business practices that infringe upon their rights.
