GMS 724 Chapter Notes - Chapter 4: Goes 1, Materialism, Individualism

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 724
• Professor: Howard Lin

Document Summary

Cultural diversity company become international create value for organization o. Cultural collision divergent cultures come in contact: major problems arise under two conditions. Implement practices that are less effective than intended. Employees encounter distress because of difficulty in accepting or adjusting to foreign behaviors. Sensitivity and adjustment doing business in another country must differ practices from own and decide what adjustments are needed. Cultural awareness: most cultural variables daily routines and rules, codes f social relations, language, emotive expression, concept of luck. Problem areas that can hinder managers cultural awareness o o. Comparing countries by what people say can be risky. Researchers are focused on national differences in terms of averages overlook specific variations within countries and believe in unrealistic serotypes. Behavior reflecting current attitudes may well change in our future. Useful but imperfect cultural reference when talking about international business. Nation is useful when talking to society o o.