MGCR 382 Lecture 15: IB Lecture 15
23 Mar 2017
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Document Summary
Ib lecture 15 the operating environment (focus on culture), entry modes (continued) Cultural awareness: problem areas that can hinder managers" cultural awareness , subconscious reactions to circumstances, the assumption that all societal subgroups are similar, managers that educate themselves about other cultures have a greater chance of succeeding abroad. Language: cultural diffuser and stabilizer: a common language within a country is a unifying force, a shared language between nations facilitates international business. Relationship preferences differ by culture: power distance, high power distance implies little superior-subordinate interaction, autocratic or paternalistic management style, low power distance implies consultative style. Risk taking behavior can also differ across cultures: uncertainty avoidance (handling uncertainty, trust (degree of trust among people, future orientation (planning, delaying gratification, fatalism (attitudes of self determination) Must consider: host society acceptance, degree of cultural differences, cultural distance, ability to adjust, culture shock and reverse culture shock, company and management orientation.
