ECN 104 Chapter Notes - Chapter 11: Monopoly, Natural Monopoly, Demand Curve

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Monopoly exists when a single firm is the sole producer of a product or service for which there are no close substitutes. Also, major league teams in each sports serve an entire city. Price maker can change price at will. Economies of scale declining average total cost with added firm size. Natural monopoly if the market demand intersects the long-run atc curve at any point where average total costs are declining. A firm may set its price far above atc and obtain substantial economic profit. Legal barriers to entry patents (an exclusive right of an inventor to use). Licenses (when government limits entry into an industry). Monopolist can make it difficult for new entrants via price slashing, increased advertising, or other strategies. With a fixed down-sloping demand curve, the monopolist can increase sales only by charging a lower price. Downward sloping demand curve are price makers (monopoly, oligopoly and monopolistic). The monopolist sets prices in the elastic region of demand.

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