ECN 104 Chapter Notes - Chapter 8: Monopoly Price, Natural Monopoly, Marginal Revenue
Document Summary
An industry in which one firm is the sole producer (seller of a product/service for which no close substitutes exist. Single seller: the firm & industry are synonymous: no close substitutes: product is unique. Price-maker: controls total quantity supplied, has considerable control over price; can change price by changing production quantity; can sell a much/little as it wants. Blocked entry: certain barriers keep potential competitors from entering industry: non price competition: product produced may be standardized (natural gas, electricity) engage mainly in public relations advertising or differentiated (windows, frisbees) sometimes advertise products" attributes. Anything that artificially prevents the entry of firms into an industry. Strong barriers effectively block all potential competition; weaker barriers permit oligopoly & entry of competing firms. Single firm can supply good/service to entire market at smaller cost than two+ firms. Aries when there is economies of scale over relevant range of output: when atc declines, least-cost production is realized.