ECN 104 Chapter Notes - Chapter 15: Natural Monopoly, Demand Curve, Market Power

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Monopoly a firm that is the sole seller of a product without close substitutes. Monopoly has market power, the ability to influence the market price of the product it sell, a competitive firm has no market power. In a competitive market, the market demand curve slopes downward, but the demand curve for a(cid:374)y i(cid:374)di(cid:448)idual fir(cid:373)"s produ(cid:272)t is horizo(cid:374)tal at the (cid:373)arket pri(cid:272)e. the fir(cid:373) (cid:272)a(cid:374) i(cid:374)(cid:272)rease q without lowering p, so mr = p. Monopolist is the only seller so it faces the market demand curve. To sell a larger q, the firm must reduce p, so mr p. Increasing q as two effects on revenue: output effect higher output raises revenue, price effect lower price reduces revenue. To sell a larger q, the monopolist must reduce the price on all units it sells so mr < p. Mr could even be negative if the price effect exceeds the output effect.

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