ECN 104 Chapter Notes - Chapter 11: Marginal Revenue, Demand Curve, Natural Monopoly

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A monopoly is referred as a natural monopoly if the market demand curve intersects the long run atc curve at any point where average total cost is declining. Ownership of essential resources: economic profit for cab owners: monopolistic organizations may own most of the resources used to create their product, therefore new firms entering the market will find it hard to produce their product. Pricing and other strategic barriers of entry: monopolies may slash prices and increase advertising to diminish the power of the rival firms. They also may increase the price of the necessary resources to create their product, if they hold most it. As the marginal revenue decreases, total revenue is increasing at a diminishing rate: marginal revenue is the difference in total revenue, therefore when the marginal revenue is equal to 0, the firm has reached its highest total revenue.

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