ECN 104 Chapter Notes - Chapter 14: Sunk Costs, Market Power, Marginal Revenue

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The meaning of competition: many buyers and sellers, the goods offered for sale are largely the same, firms can freely enter or exit the market. Because of 1 & 2, each buyer and seller is a price taker takes the price as given. Total revenue (tr) = p x q. Marginal revenue (mr) = t(cid:2902) (cid:2901) = p (only true for competitive markets) A competitive firm can keep increasing its output without affecting the market price so one-unit increase in q causes revenue to rise by p. Profit maximization and the competitve firm"s supply curve. The marginal-cost curve a(cid:374)d the fir(cid:373)"s supply decisio(cid:374) If mr > mc, increase q to raise profit. If mr < mc, reduce q to raise profit. Mr = mc = p at the profit-maximizing q. Shutdown short-run decision not to produce anything because of market conditions. Exit long-run decision to leave the market. A key difference is: if shut down in short-run, must pay fc.

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