ECN 104 Lecture Notes - Lecture 9: Sunk Costs, Marginal Revenue, Market Power
Document Summary
Characteristics of perfect competition: many buyers and many sellers, goods offered for sale are largely the same, firms can freely enter or exit the market. Each buyer & seller is a price taker - takes the price as given. Total revenue (tr) = price x quantity. Marginal revenue - the change in tr from selling one more unit. A competitive firm can keep increasing its output without affecting the market price. So, each one-unit increase in quantity causes revenue to rise by price. Mr = p is only true for firms in competitive markets. Use the margin to figure out what quantity maximizes firm"s profit. Mr = mc at the point-maximizing q. If increase quantity by one unit, revenue rises by mr, cost rises by mc. If mr > mc, then increase quantity to raise profit. If mr < mc, then reduce quantity to raise profit. Shutdown: a short run decision to produce anything because of market conditions.